"A algunos niños se les fuerza a ir a Creta/Mallorca/Italia en verano. Liseberg, garantÃa de niños contentos."
Yo lo he entendido como que están siendo irónicos. Esos son tres de los destinos de vacaciones más populares para los suecos. Pero a los niños les gusta tanto el parque de atracciones Liseberg que lloran porque los padres se los llevan de vacaciones al extranjero.
La disculpa oficial del parque a las protestas de los griegos:
âWe love Crete. We are very sorry that the marketing campaign is not to your liking, but we would at the same time underline that the message has been taken out of context. This is not a campaign that belittles Crete; on the contrary Crete has been chosen as a holiday destination which is so good, that it can compare with Liseberg in the minds of children.
In short, the campaign compares Liseberg with three most popular holiday destinations for Swedish visitors â Crete, Mallorca and Italy. The campaign, which is humorous and very tongue-in-cheek, will run over two weeks, and in week two the campaign will have a different message.
Again, we apologize for the hurt feelings, but would again like to underline that this has far from been the intention of the campaign."
