"Swift’s lyrics are visceral and almost sloppy, with her rhyming “time” and “time” on the Lorde-channeling pre-chorus, and melodramatically declaring that “the old Taylor” is “dead!”. The chorus borrows its cadence from Right Said Fred’s 1992 body-shaker I’m Too Sexy, a ridiculous touch that at least cuts the acid a bit. There’s also a callback to Britney Spears’ similarly metatextual 2007 track Piece of Me, which made oblique references to the tabloid-chronicled problems that had plagued her earlier that year."
https://www.theguardian.com/music/2017/aug/25/taylor-swift-look-what-you-made-me-do-review?CMP=sharebtntw