"At one point in the interview, Big Boy asks the rapper if there were any alternate titles for the new record, to which Kendrick responds: “What Happens On Earth Stays On Earth,” the refrain said by Kid Capri on the DAMN. songs “ELEMENT.” and “DUCKWORTH.” “It didn’t read right,” Kendrick explained. He also went on to reveal why DAMN. was chosen as the final title: “There was so many different ways you could put it in my head. Damned if I do, damned if I don’t. The loudness of the record. When I think about ‘DNA.,’ when I think of ‘HUMBLE.,’ when I think these records, it just felt like that.”"