http://knowyourmeme.com/memes/cinnamon-challenge
"Controversy
On January 31st, 2012, The New Haven Register[10] reported that Clinton Avenue School’s principal Carmen Ana Rodriguez was put on leave after she failed to stop or reprimand her students taking the challenge during lunch hours. However, the controversy surrounding the “Cinnamon Challenge” only fueled the online interest and it was reported by several news programs as the newest teen fad that should be advised against by the parents.
Meanwhile in Pennsylvania, Pottstown School District declared a ban on students wearing “open top boots” on the grounds that they can be used to smuggle various contrabands, including cinnamon for consumption. According to the local newspaper The Mercury[11], the school official responded that the decision came in late January 2012, after three confirmed incidents involving the challenge were reported in recent weeks."