mmmmmmm
You know what it was? With Hard Out Here, it has the word bitch in it 72 times, so I knew it wouldn’t be a radio song. And with the opportunity to do the John Lewis [Christmas ad] thing, the reason I took that on was that I knew it’s a nice juxtaposition with Hard Out Here. That sweet grandma-loving song versus this other tough thing. With Air Balloon, it’s a great pop song, but it’s not definitively me. But as I hope it starts going up the playlists on the radio, something else will come along that will do the same job as Hard Out Here did with the John Lewis song. It’s like Beyoncé on a budget [laughs]. Releasing two things fighting each other. But it’s what you have to do these days to succeed. You have to do the saccharine pop stuff that the radio controllers are going to play on their shows, and luckily you have the internet for the other stuff. It’s essentially what a B-side was to an A-side back in the Seventies.
