Live Nation dice que lo de ser discográfica no les ha salido muy a cuenta;
ON 360 DEALS (AND THAT TIME THEY ADDED ALBUM DEALS TO THE MIX):
"It's an insurance policy for the band. That motive to us is the best. We're fully vested, we've got sponsorship, we're trying to bring deals to the table to build the pot. At that point, what happened is, when we started talking to the U2's and the Madonna's about this kind of deal, they'd say âgeez, to buy my rights to touring for ten years, that's 85 percent of my value⦠why don't I just throw the record on top of that. It's almost like a cherry on top of the⦠We didn't wake up thinking we wanna be a record label but we went, âI get it,' because that's their leverage, so let's do it. Now, we didn't do it with U2, which was smart â we just stayed to our knitting. Madonna, we ended up taking the cherry."
ON WHY IT DIDNâT WORK:
"We're not in the rights business. Back then we didn't have any secret sauce on how to distribute that record than somebody else. That's why we thus sold Shakira and Madonna back to the label to recoup our record investment."
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