Is No Shame its antithesis, then, because it’s so personal?
There wasn’t any intention behind this record other than to do something truthful that I could get up on stage every night and sing with conviction… With this album, I was sad, going through a divorce, and battling problems with alcohol. I wrote truthfully about it, so there wasn’t any intention other than to own what I do. I’m not actually particularly happy with how things have been rolled out with this record so far, with the single choices and stuff, but I knew that going into this that I actually have no control over it. The only thing I have control over is my creative output. As long as I can do that to the best of my abilities, that’s all I can do. That’s the only bit that I have control over. I just wanted to make a “me” record.
Now that you mention it, judging by the singles so far, it doesn’t sound like radio is a priority with this album.
I didn’t want to do any singles, I just wanted to put the whole album out and drop it at once. I don’t think this album has hits on it, to be honest. Not radio hits, anyway. It’s an honest record that’s sad. It’s not EDM, it’s not trying to be a club record. It just is what it is. I didn't feel like I had anything to lose because I already know that it's going to flop".